Exponential Impulse
World Premiere Cupra Tavascan
World Premiere Cupra Tavascan
In their latest event, Cupra revealed their brand new all-electric SUV, the Cupra Tavascan. Taking place at Tempelhof’s old airport in Berlin, the event showcased the company's commitment to innovation and sustainability, all the while echoing Cupra's exponential growth and the staggering designs they have become known for.
(Auto)motion
We were tasked with creating the key visual for the event, as well as producing various background animations for the plenary session presentation. The brief was simple yet challenging, with three key words driving our creative approach: exponential, iridescence and excellence.
The essence of Cupra
To accompany the reveal of the Tavascan and Cupra’s first digital concept car, the Dark Rebel, the visuals produced aimed to capture the essence of Cupra's brand identity. Our team combined graphic design aesthetics with striking 3D elements to create a sleek and polished brand image that perfectly encapsulated Cupra's innovative ethos, projected on 4 screens that spanned over 44 meters.
Innovation, design and sustainability
The visually stunning event highlighted Cupra's commitment to innovation, design and sustainability, showcasing their latest offering in the all-electric SUV market.
Client: CUPRA // Agency: VAMPIRE // Technical Production: LANDSCAPES // Art Direction: ONIONLAB // Audiovisual Production: TIGRELAB // Metahype Animation & Design: WILDBYTES // Key Visuals & Plenary Animations: THE OTHERS
